People who find you on Google book with you directly.
The “Book” button on your Google Business Profile opens your own Terminz booking page. No commission, no salons down the road, and the client data stays with you. You add the link yourself in a few minutes.
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From a Google search into your calendar
How a search on Google turns into a booking without your phone ringing.
1. Someone looks you up on Google
A regular types your name into Google Maps, someone new searches for “hair salon near me”. Both see your Business Profile with opening hours, photos and reviews.
2. A tap on “Book”
Instead of calling, they tap the button on your profile. Your phone does not ring halfway through a balayage.
3. Booked on your page
The button opens your Terminz booking page. They pick a service, a team member and a free time and book in the browser, as a guest or with an account. The appointment is in your calendar straight away.
Added in a few minutes
No tech skills and no partner programme. You need your Google Business Profile and the link to your Terminz booking page.
- 1
Open your Google Business Profile
Go to business.google.com and sign in. If your profile is not verified yet, finish that first.
- 2
Copy your booking link
In the Terminz dashboard, copy the link to your booking page, for example terminz.com/a/your-salon.
- 3
Add the link on Google
On your Google profile, choose “Edit profile”, then “Bookings” or “Online appointments”, and paste the link into the appointment link field.
- 4
Save
Google reviews the link, usually within minutes, sometimes up to a day. After that, “Book” shows up in Google Search and Google Maps.
- 5
Try it yourself
Search for your salon on Google Maps and tap the button. It should open your booking page with your free times.
The link needs no Google partner programme and costs nothing. You can change or remove it on your Google profile at any time.
Or let Terminz add the link for you
If you connect your Google profile in the Terminz dashboard, Terminz sets the appointment link itself and keeps opening hours and services on the profile up to date. You switch on each thing Terminz passes to Google separately.
Connecting is optional. For the booking button, adding the link by hand is enough.
What Terminz checks against Google
Terminz compares your location's name, address, phone number, website and opening hours with your Google profile and shows every difference on its own. That way you notice when Google still shows last year's hours.
Nothing to connect for this. The check reads your public profile.
What your booking page brings along for Google
The appointment link matters most. Three things run alongside it.
Structured data
Your booking page describes your business in machine-readable form: type of business, address, opening hours, closed days and where to book. Google and AI assistants read it.
Link to your Google review
The link to your Google profile's review form goes into the email after the appointment, onto the digital receipt and onto your booking page. Only customers who agreed get the email.
Closed means not bookable
Add a holiday or a day off in Terminz and that day is closed on your booking page, including for everyone who comes through the Google button.
Why the appointment link on Google matters
Right where people look for you
Anyone who types your name sees your Google profile first. With the button, that turns into a booking instead of a phone call.
No app, no forced account
Booking happens in the phone's browser. A client account is available but not required: anyone can book as a guest.
Evenings and Sundays too
Someone on the sofa thinking about their next appointment will not call at 10 pm. Through the button they book anyway.
No commission
Terminz takes no commission per booking, not even on new clients who find you on Google. The client data stays with you.
Questions about booking through Google
Does Google Maps show free slots for Terminz salons directly?
Not yet. Today your Google profile shows a “Book” button that opens your Terminz booking page with your free times. Free slots inside Google Maps only come through Google's partner programme for booking providers (Reserve with Google), and Terminz is not approved there yet. Once it is, your slots will show there too.
Do I still need a booking marketplace if clients book through my Google profile?
Not for clients who already know you. They book with you through your Google button, with no commission and no other salons next to you. A marketplace such as Treatwell, Fresha or Planity is only worth keeping for people who discover you there. If you keep one for that, you can run both side by side, but the calendars do not sync.
Does the button show up in the Google Maps app?
Yes. “Book” appears in the Google Maps app and in Google Search, on phones and on desktop. Google decides exactly where the button sits.
What do I need for it?
A verified Google Business Profile and your Terminz account. Adding the link takes a few minutes, then Google reviews it.
Can I change the link later?
Yes. You can change or remove it on your Google profile at any time. Google reviews the change just like the first time.
Does this work with several locations?
Yes. Each location has its own Google Business Profile and its own Terminz booking page with its own link, so nobody ends up booking at the wrong branch.
Your Google profile books with you from now on.
We set up your booking page with you and show you where the link goes on your Google profile.
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